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The Emmys Make Celebrities Green with ENVI LA Magazine Los Angeles Magazine LA s The Place

Kicking off the week celebrating the 2007 Emmys, Hearts on Fire Diamonds and the Environmental Media Association hosted their eco-chic celebrity gift lounge at the Peninsula Hotel in Beverly Hills. Entitled Green with ENVI , Eco Bags, a leader in functional, fashionable and environmentally friendly cloth bags were selected as the official bag of the suite.

Among the other exclusively glamorous and earth friendly items given out at the suite, celebrities and Hollywood VIPS received a black organic ECOBAG tote with Nothing On Me is Plastic written on them and filled with eco-friendly products from around the world. Sharon Rowe, founder and president of Eco-Bags Products Inc was also on hand to give tips on how to reduce, reuse and recycle.

Public figures and celebrities really have the power to influence change, says Rowe. Al Gore has helped the world embrace the importance of saving our planet, and now we just need to help the individual incorporate the basic tenets of environmentalism into their daily lives. Taking a reusable bag when you shop is a very easy lifestyle change that will actually be of great benefit to the planet. Opportunities like the GREEN WITH ENVI suite give us the chance to put product in front of key influencers and those who can ignite change on a big level.

ECOBAGS are available in natural and certified organic cotton, recycled cotton and hemp/cotton blends. The entire line is available at and through selected retailers nationally. ECOBAGS cloth bags and other home items and apparel are fair wage fair labor-produced. Read our article on

Green with ENVI Co-Host, Hearts on Fire donated a $5,000 one-carat diamond fragrant brooch to adorn an ECOBAG for inclusion in an upcoming Environmental Media Association silent auction.

Other eco-conscious vendors seen handing out swag to celebrities such as Mario Lopez, Maria Conchita Alonso, Lisa Edelstein (House), James Kyson Lee (Heroes), Khandi Alexander (CSI Miami), figure skater Sarah Cohen and up and coming actress Jelly Bean (yes, that s her real name) were:

Identical twins Darren and Steve Gable started Billboard 2 Swag in order to turn old billboard materials into incredibly cool products. Since these very large and artistically interesting billboards end up being thrown away only to pile up in landfills, the former pro beach volleyball players decided to recycle the vinyl materials instead. Forming this eco-friendly company, the Gables create unique, one of a kind travel garment bags, messenger bags, totes, wallets and women s clutches. Not available for the public s consumption just yet, Billboard 2 Swag is commissioned by major corporations to create fashionable products out of old Simpson s movie posters, McDonalds ads and the like to exclusively hand out truly unique accessories, as well as great conversation pieces.

A menswear line committed to preserving the planet, California Rising pays homage to the California Spirit. Created by Joshua Fischer and Philip Sitbon, this clothing company is concerned with the state of the world and fueled by the power of freedom. California Rising uses only the highest quality organic fabrics and eco-friendly dying processes and even donates a portion of their profits to several organizations. Based on the ideals for which California was founded on, this clothing line draws on the determination of the visionaries who first came west, imbibing the progressive, inventive and laid back energy of the people who live here. Hoping to raise both awareness and eyebrows with their designs, Fischer and Sitbon continue to offer soulful and thought-provoking creations.

Creating timelessly elegant clothing, Peligrosa uses natural organic dyestuff and mordants to give their designs a modern twist. Committed to staying environmentally friendly, Peligrosa uses recycled dyes; dyestuff derived from roots, herbs, fruits and vegetables; uses naturally fermented indigo and certified organic cotton; and also utilizes bamboo, organic wool, cashmere and recycled cotton. The hangtags are even printed on recycled cardboard and printed with soy-based inks. In addition, 90% of their collection is completely manufactured in Japan from yard to finished product at partner family owned factories. Relying on future generations to make a change in our world, Peligrosa annually donates a percentage of their net profits to the Boys & Girls Clubs of America.

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